Insights
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The eating habits are changing
Making food portable has become a huge trend as we increase our eating on the go*. Meanwhile, delivery apps have boosted take-away sales during the last couple of years**.
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Convenience is the top driver
Most people are constantly looking for ways to simplify their lives. Lack of time is the most common reason for not cooking yourself*.
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Food is the new fashion
These days, food is not just body fuel or flavour experiences to share with friends and family. It’s something that defines who you are. In fact, many people value insta-worthiness over taste*.
3/3
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Favourites refreshed
Image your favourites turned into plant-based, portable or simply new versions. We believe such takes on familiar dishes are fun, inspiring and easy to like.
Pack smartly
When it comes to warm food, paper bags and boxes are actually better than plastic. Paper absorbs more steam, which keeps the food fresh and things like fries crispy.
It also preserves the heat better.
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Undiscovered combos
The unknown is first class foodie fuel. So, how about some tasty combinations that your make your offer interesting as well as profitable?
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Super childishes
The international kid’s menu has barely changed during the last decades. Let’s give it a necessary injection of food joy.
Give them a reason. Because it works.
A study* has shown that servers who present their upselling offer and use the word“because” get a 93% hit rate, even with a weird reason. So, next time you suggestsomething extra, you could try to put it like: Want some fries because it’s Friday?
*www.cbsnews.com/news/more-lessons-in-persuasion-using-the-power-of-because
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Lovely little sides
Honestly, who doesn’t love side orders? They are great ways to expand a meal, enjoy as snacks in between and increase your average bill.
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Last delights
Not only are desserts sweet little ways to finish a meal. They can be prepared in advance and their cost per serving is usually low.
Deconstruct when needed
If a certain item is not very suitable for take-away or delivery, simply turn it into a DIY dish. Loosely pack all ingredients and include clear instructions on how to heat upand put the stuff together. This way your guest will have a great experience at home.
Hero Products
These products will help you create convenient, exciting and profitable servings.
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Santa Maria Veggie Tortillas
Eye-catching and curiosity-sparking flatbreads. + Made with real beets or carrots + Insta-friendly + Super softness prevents cracked tortillas
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Gold&Green Deli OatBites®
Revolutionary plant-based protein. + 100% natural + Rich in protein, fibre and iron + Ready to serve, cold or heated
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Santa Maria Tortillas
Great carriers for portable dishes. + Wide scope of use + Great shelf life + A size for every dish
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Santa Maria Spice Mixes
Clean spices put together for perfect blends. + Simple ways to get nice flavours + Time saving options + Ensuring great taste every time
4/5 -
Santa Maria Chips
Nachos and tortilla chips for more than nacho plates. + Serve as snacks or sides + Add crunch to any dish + Can be used as edible forks
5/5
Santa Maria AB ∙ Argongatan 2D ∙ Box 63 ∙ 431 53 Mölndal